Rob leads IBM’s strategy on integration of Watson and advanced analytics into the Enterprise Social Software portfolio. Rob comes to IBM with many years of experience in enterprise software consulting, product marketing, product management, and strategy. Most recently, he was a Vice President and Principal Analyst with Forrester Research where he was a leader in their collaboration and enterprise social research. Prior to Forrester, he was a director of product management with Microsoft where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle Corporation where he focused on Oracle’s content, collaboration, portal and business intelligence offerings. He also spent fifteen years in consulting working for Lotus/ IBM and other global software services firms with a focus on corporate collaboration. Rob holds a BA in Economics from The University of California, Davis.